True North Music & Food Festival will take place on Saturday, September 27th at the Mallards Duck Pond on Madison’s Northside at 2920 N. Sherman Ave.

$15 General Admission and $85 VIP tickets are on sale now HERE. Your GA ticket gives you access to the festival field, all vendors and music, and stadium seating behind home plate. VIP tickets give you access to a private, covered space with elevated outdoor patios along with 3 snack vouchers from your choice of any food vendor served by wait staff from Cadre, 2 custom cocktails, 3 Untitled Art beers, appetizers served in tent from Cadre with access to cash bar.

Our gates will open at 3pm with music beginning at 4pm. All restaurant vendors will be open starting at 3pm! For updates on music schedule and more, follow us on Instagram and Facebook.

All restaurant vendors will feature one smaller “snack” portion item as well as a larger “entree” option, allowing you to sample or dive in big depending on how hungry you are! All restaurants accept cash or credit for payment, and we thank you for supporting our Madison restaurant community!

True North will feature a variety of alcoholic and non-alcoholic beverages. We encourage you to try featured products from our beverage sponsor Untitled Art as well as draft cocktail selections from our spirits partner, Dancing Goat Distillery. You must be 21 or older to drink alcohol.

No chairs will be allowed. However, blankets will be allowed in specific sections of the field. We will have ample table and chair space and stadium seating available.

YES! All Ages are welcome at True North, but you must be 21 or older to drink alcohol. Kids 5 & under are free!

Yes! The Mallards Duck Pond entry is designed to be ADA accessible. We will have a dedicated ADA section on the field as well. If you require special accommodations, please reach out to the Madison Mallards box office.

YES! This is an all ages and family friendly event, and kids are welcome! Children 5 and under get in for FREE!

YES! We have plenty of parking in surface lots right next to the stadium.

If you have any burning questions or concerns you may contact the Mallards box office at info@mallardsbaseball.com or 608-246-4277, or send an email to events@lolasmadison.com.

Our VIP section includes access to a private, covered space with elevated outdoor patios along with 3 snack vouchers from your choice of any food vendor served by wait staff from Cadre, 2 custom cocktails, 3 Untitled Art beers, appetizers served in tent from Cadre with access to cash bar.