True North Food & Music Festival will take place on Saturday, September 26th at the Mallards Duck Pond on Madison’s Northside at 2920 N. Sherman Ave. Gates open at 1pm and music runs from 1:30 until 10pm!

Buy General Admission and VIP tickets HERE!

All of our participating restaurants will be serving food starting at 1pm until 8pm, some until 9pm! Live music will begin at 1:30pm and run until 10pm. Full music schedule will be released soon! Follow us on Instagram or sign up for our newsletter in the menu above to be the first to find out!

LEVEL ONE VIP gives you access to all general admission areas plus access to private, partially covered space with guaranteed seating along with vouchers for two snacks and one entree from any of our 17 restaurants along with 3 drinks.

LEVEL 2 VIP gives you access to all general admission areas plus access to private conditioned indoor space along with vouchers for one snack, one entree, four drinks and chef experiences and samples throughout the night inside the space.

YES! This is an all ages and family friendly event, and kids are welcome! Children 5 and under get in for FREE! Please enjoy our ferris wheel and kid zone games including inflatables and a human claw machine!

More info coming soon, see our restaurant list at the Restaurant lineup tab above!

More info coming soon!

No chairs will be allowed. However, blankets will be allowed in specific sections of the field. We will have ample table and chair space and stadium seating available.

YES! All Ages are welcome at True North, but you must be 21 or older to drink alcohol. Kids 5 & under are free! Please enjoy our ferris wheel and kid zone games!

Yes! The Mallards Duck Pond entry is designed to be ADA accessible. We will have a dedicated ADA section on the field as well. If you require special accommodations, please reach out to the Madison Mallards box office.

YES! We have plenty of parking in surface lots right next to the stadium.

If you have any burning questions or concerns you may contact the Mallards box office at info@mallardsbaseball.com or 608-246-4277, or send an email to events@lolasmadison.com.